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send thousands of targeted emails ... build your message with text and graphics

Email marketing is ideal when you want to contact clients quickly, or build lists of prospective clients from websites and other media.

You can send a personal message to thousands of people at once. You can include graphics and response forms, and immediately gauge your recipients' response.

If you need to communicate with your employees, members, shareholders, subscribers, clients, alumni, conference attendees, industry associates ... indeed any 'opt-in' list ... email marketing offers huge advantages over traditional communication methods.

benefits for every industry

Our email broadcasting service allows you to send a vast array of communications, including:

email marketing ... features at a glance

• send an unlimited number of emails
• no special software or equipment needed
• service available 24 hours a day
• choice of plain text, rich text or HMTL formats
• option to manage your own web-based service, or our full service
• we can help to create your documents
• personalise your messages, with up to 1000 merge fields per email
• you may attach multiple documents to each email
• schedule your broadcasts at the time you choose .. to the minute
• recipients may forward replies to an email address of your choice
• detailed response reports available to you immediately online
• we also offer a total address list management service
• your personalised lists are totally confidential
• free address lists available to you
• value-for-money pricing makes email broadcasting the best way to communicate with large audiences

why use email broadcasting?

• your messages have more impact - research shows response rates to email marketing are up to five times higher than with direct mail.
• less costly than other methods - email broadcasting costs only a fraction of direct mail. You eliminate print, production and postage costs - and customers can respond immediately.
• more effective marketing - double opt-in procedures ensure all names on your list are interested in hearing from you.
• highly personalised messages - with up to 1000 merge fields you can individualise your communications as much as you want
• choose your timing precisely - you can time your email broadcasting to the minute for maximum effectiveness. Hot deals, urgent investor information, limited time offers, crisis communications, and campaigns designed to take advantage of sudden changes are among those ideally suited to email.
• know the results fast - 80 per cent of responses to a promotional email usually occur within three days, so you don't have to wait weeks to know how your campaign is going.
• better quality customer information - by including links and hyperlinks in your emails, which we monitor for you, you can quickly see what interests your recipients.
• reinforce your brand image - your emails can include sophisticated visual, voice, music, animation and video ... so you can design powerful messages to support your brand image and promote your products to the best advantage. Our design partners can help you create stunning communications ... or you can design you own.

help where you need it

• Complete service. Sit back and let FiS do everything for you. We'll help create your messages, plan your email campaigns, build your lists, schedule and manage your broadcasts, analyse responses and maintain your lists.
• Create your lists. FiS can provide a 'subscribe' link on your website to gather new names and automatically generate lists of interested people. Once your address list is created, you can upload it to Fax Information Services and access it as you need it. We can manage your list for failures and unsubscribes, and add new subscriber information.
• Security for you ... privacy for your clients. Your address lists are totally secure. No one else can access them and all client information is held in the strictest confidence. Single and double opt-in procedures mean you are emailing only to those who have express an interest.
• Response tracking and reporting. FiS records recipient 'click-throughs' to the various links and hyperlinks in your message. This information is available to you immediately and can be entered into your database. We'll tell you how many emails were opened, what links were followed, the number of 'hits' on each link, who did not receive your message, and who wants to be removed from your list.

To find out more about email broadcasting contact FiS now.

Testimonial

"We use FiS for fax broadcasting as part of our complete multi-channel marketing program for advertising on behalf of our many clients. We have no hesitation in recommending FiS for their high level of prompt & personal service, and also fax broadcasting as a cost effecient and highly effective means of reaching the marketplace..."

Mr.M.B. - Managing Director, Link Direct (www.azgovbiz.com.au)